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Michael Thompson
Digital Brand Strategist
I help service-based startups and businesses with outdated branding build an impressive online presence and attract leads through strategic brand design.
How it Works
All my brand design projects follow this 3-pillar strategy.
1
Positioning
Positioning is defined by your Ideal Customer Profile (ICP) and Unique Selling Points (USP's). Your ICP is the very particular type of person that would benefit most from what you have to offer and is who you want to sell to. This is made up of demographic, psychographic, and consumerism information.
3
Picture
2
Perception
Perception is how that very specific type of person (your ICP) feels when they interact with your brand. And the best part is... we get to choose how we want your brand to make your potential customers feel.
Picture ties everything together visually using visual psychology. I make every design decision based on Positioning and Perception. Hundreds of tiny design details come together to create visual branding for your business that makes your potential customers feel how you want them to.

Certified Web Designer

Certified HTML Developer

SEO Certified

Certified CSS Developer

Certified Bootstrap Developer
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